Breakthrough Addiction

Breakthrough Addiction is a campaign developed by the 84 Agency to reduce the stigma surrounding all aspects of addiction and empower people to be part of the solution.

The Breakthrough campaign is a values-based anti-stigma campaign. The key messages focus on breaking through various obstacles in addiction. The graphics illustrate moments of connection in a stained glass style.

A toolkit is available to guide communities in implementing the campaign – including logo, messages, color palette, typography, and campaign graphics.

Communities have come together to show their support through Breakthrough Addiction Murals. These public displays bring people together and facilitate discussion in 5 easy steps:

1. Determine Your Space 
2. Establish Roles and Responsibilities
3. Prepare Your Mural Space
4. Prepare Your Mural Design
5. Paint Your Mural (paint by number!)

Need help getting started? Contact us!

Breakthrough Addiction in WV Communities:

Mercer County Coalition for Healthy Communities
https://www.facebook.com/share/p/19tYdEqohA/

New ‘Breakthrough Stigma with Love’ mural unveiled
https://www.wvva.com/2024/09/16/new-breakthrough-stigma-with-love-mural-unveiled/

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